Our Story

"People said I was crazy to do it"

Blenders was born in San Diego. A surf coach shaking up the sunglass industry with only $2,000 to his name? Wild. But I didn't want to blend in. I wanted something different, radical, and fun.

Born on Dance Floor

Built on the Beach

It all started in 2012 while enjoying my favorite DJ at a local nightclub. My neon green “beater” shades received rave reviews on the dance floor, and what began as a night filled with close friends and good music quickly escalated into a full-fledged obsession with sunglasses.After months of research, it soon became clear the market needed a cooler, more community-driven brand. So, fresh outta college, I started with one style and sold the first Blenders out of my backpack on the beach between surf lessons. As I quickly learned, life’s finest teacher is experience — and the only way you’re going to fail is if you stop.

A Global Community Centered Around People and Passion

Community is the cornerstone of Blenders. We believe when people come together and press play on their passions, there’s nothing they can’t achieve. In this spirit, we’re building a generational brand to be experienced and appreciated by those we love for years to come.

Our Mission

Shock the World with Loud Affordable Eyewear

We’re all about bright, bold styles at a price everyone can afford, designed to help you Live Life in Forward Motion.

Life in Forward Motion

You’ll find our signature “Life in Forward Motion” stripes on every pair of Blenders. It’s a symbol of passion and progress. A reminder of where you are now… and where you aspire to be.

The Future Is Bright. Come Prepared.