If you want to find great keywords to use during your keyword research, remember the simple truth that many marketers forget. You must know who your target market is. Who needs what you have to offer, and for whom you are you creating products? If you don’t know this basic demographic information then you will have a really hard time choosing appropriate keywords or even creating appropriate products.
The fact is that most online marketers fail. I know that is harsh but it’s true. They fail because they do not do the keyword research and they don’t target their market. People are also scared to choose one small niche in which to focus for their target market. You can surely offer more than one product and service for your target market, but if they go too far out of a niche, your customers will get confused to keep your target market in mind with everything you do and niche your offerings down to a management level.
If you’re a big time Internet marketer with hundreds of websites and several virtual assistants working for you around the clock then you can, of course, have more than one website offering more than one niche for your target market. But, most of us don’t fit that description, so keep your head on straight by keeping your target market and niche in mind with everything you do. You can’t be everything to everyone in fact when you try to do that, even if you’re a big business you typically become the low cost option if you can be found at all.
When you can define who your ideal customer or client is then you will be able to create a highly profitable business. Even big corporations target their advertising toward a target market. While they may choose a different target market for each product or service due to their size, they still laser focus on a target market down to the age, sex, wants, needs and desires of that target market. Ensuring that keywords used on their websites target that small segment of the population simply takes some keyword research.
Using Google Keyword Tools you can start with one word and find a plethora of phrases and word you may never have considered. Try using words from the point of view of the customer as well as product keywords, and niche centric keywords to get a good-sized list of keywords to start targeting. Then target four or five for each page of your site and before you know it the targeted traffic will begin to show up and open their wallets. Be ready!
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