Content marketing should be the cornerstone of any robust marketing strategy. For your blog posts, articles, videos, and other pieces of content to be effective, there are certain mistakes you must avoid. Creating good-quality content to boost your marketing efforts takes time and patience. This is why many marketers make the mistake of skimping on their content.
When it comes to effective marketing, you can’t get away with posting low-quality posts or blogs. But, what other mistakes could you be making when it comes to distributing content?
Let’s look at the top 6 mistakes you must avoid if you want content marketing to drive traffic to your website.
1. Weak content is a big mistake
One of the biggest mistakes you must to avoid with content marketing is posting poor, low-quality content. Examples of weak content could be content that is just copied and pasted, full of spelling mistakes, or doesn’t contain useful information.
Useful information is your biggest asset in not only engaging your audience, but making them come back to your site time and time again for more! People LOVE to get information they can use, no matter the niche, this helps build a loyal following, and this will always bring traffic to your site and if you have your call to actions properly placed, you should see success in achieving all that your website intends.
One way to avoid this kind of marketing mistake is to find blog posts and articles which are ranking well. Without copying the text, use the type of information and structure as a template to write your own article and improve your content.
You also need to make sure that your content is well-written, sounds professional, and has a clear message.
2. Content that doesn’t provide solutions
Blogs and articles that you post on your website should also contain solutions that are of value to the reader. Don’t make the mistake of just explaining problems and consequences. You need to help answer the reader’s questions either in the context of your writing or by offering a product.
To avoid this mistake, always give your readers tips or advice on how to solve the problems you are discussing.
3. Don’t forget the purpose of your content
Don’t make the mistake of using all of your content to try and sell something. Yes, you need to offer solutions to problems. However, the purpose of posting information is to inform the reader. Some types of articles that are great for content marketing include FAQs, how-to guides, infographics, guides, and honest reviews.
4. Not posting long-form content
Long-form content involves posting articles that are between 1,000 and 3,000 words. Of course, there is still a place in content marketing for short-form posts that are around 300 to 500 words. But, one of the reasons for posting long-form content is that it tends to rank better than short, poorly-written blog posts.
When users are searching for solutions, Google will show results that its algorithm deems to be the most relevant answer. Google’s own blog says that more and more users are looking for information that covers a broad topic and therefore their search algorithm “helps users find in-depth articles” (https://webmasters.googleblog.com/2013/08/in-depth-articles-in-search-results.html).
5. Not creating evergreen content is a big marketing mistake
Another mistake to avoid in content marketing is if your articles include information that becomes dated. Evergreen content refers to information that has long-term value. This means that your content should be just as relevant tomorrow as it is a year from now or 5 years from now. You can find some examples of good evergreen content for marketing under “content marketing mistake #3.”
Evergreen content is excellent for targeting long-tail keywords and ranking well in the search engines. You will also find that posting evergreen content will help boost inbound backlinks to your site and increase traffic.
6. Forgetting the principles of SEO
The worst mistake you can make with your content marketing is to forget the basics of SEO. Apart from researching your article, you still need to do keyword research and use related phrases and terms throughout your content. You should also use related terms and keywords in your title tags and paragraph headings.
Making a success of content marketing
Your content marketing efforts can be successful if you avoid the 6 mistakes mentioned here. High-quality content engages readers and is always relevant to your audience. You will find that your authority increases and this will have a direct impact on website traffic and on sales you make.