Content marketing is one of the most effective ways to increase traffic to your website. The information you regularly publish on your blog can be optimized for the best keywords and also educate your audience. Content marketing is important because it builds trust and helps strengthen your brand. Even though “content is king” when it comes to digital marketing, you still need the right strategies to make it effective.
What are the best strategies to use with content marketing to drive traffic to your website?
Here are some tried and tested methods to get your blog noticed and generate more leads.
1. Keyword research is a marketing strategy to drive more website traffic
All content you publish on your website, blog, or social media platform should revolve around specific keywords. Using keywords to create content that is relevant to your business must be the foundation of your marketing strategy. How can you leverage specific keywords to increase more website traffic?
Find primary keywords
First of all, use Google Keyword Planner to find keywords that have a high search volume and are specific to your goals.
Examples of primary keywords:
- Personal Development
Build long-tail keywords
Once you have your main keyword, you should build secondary keywords that are short phrases. These long-tail keywords should be used to form headings and subheadings in your content. You should also use these secondary keywords 2 or 3 times in a natural way throughout your article or blog post.
Examples of Long-Tail Keywords
- Features Of A Business Laptop
- How To Stop Snoring
- Snowboarding Tips For Beginners
- How to Get Started With Personal Development
2. Create evergreen content for your marketing strategy
The best type of content for marketing purposes should stand the test of time. Ideally, your content should be as relevant in 2- or 3-years’ time as it is today. For example, it can be tempting to put dates in headlines to make your content seem relevant for current readers. However, you have to ask yourself: will someone be interested in clicking on the link in a year or two if they think it is out of date?
3. Create engaging titles
The title of your post or article should really stand out and entice the reader to click on the link. When creating titles for content marketing, you should include your main keyword and also state a benefit to your audience.
The key to creating the best titles for your content is to keep them short and relevant to your reader. Remember that you need to limit your title to 60 characters for them to be effective. Anything more than that will get cut off in the search engine results pages (SERPs). It is also good to keep your main title to the start of your title as this will appear in the open browser tab.
4. Write for your audience
While it is important to take into consideration SEO “rules” when it comes to creating content, you still need to write mainly for your customers. This means that you should avoid stuffing keywords in your content or using phrases that appear unnatural or out of place. Believe me, the Google bot and other search engine bots are perfectly capable of understanding what your page is about without seeing your specific keywords every in every sentence.
Another way to make your content more pleasing to your customers and increase website traffic is to write short sentences. For example, Yoast recommends that the majority of your sentences are under 20 words long. You should also keep your paragraphs short and not have more than 3 or 4 sentences in each paragraph.
Another way to create content that will boost your marketing strategies is to divide content with keyword-rich headings. This provides content that is easy to scan, is easily picked up by the search engines, and looks good on mobile devices.
You can use an online tool such as the one from Yoast – https://yoast.com/research/real-time-content-analysis/ to help optimize content for SEO and readability.
5. Encourage content sharing to generate more leads
Users are more likely to visit your blog, website, or social media account if their friends share your content with them. When creating your content, be aware of including important information in bite-size pieces that can be easily shared. There are many ways to encourage sharing naturally. You can use hashtags, images, call-to-action buttons, and social media sharing buttons.
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