Content curation is an important tool in any content marketing strategy. Unfortunately, many marketers fail to see the benefits of content curation and miss out on the potential success it can bring. If you want to increase your authority, generate more leads, and increase traffic, then you should consider the many advantages that content curating can bring.
Before we look at what content curation can bring to your marketing success, it is important to remember a few things.
First, content curation, like any strategy, takes time and resources to implement. Also, curating content requires some personal input from the curator to select appropriate content to share.
How can your marketing strategies benefit from content curation?
What is content curation?
Content curation is simply a way of collecting relevant pieces of information to share to interested consumers.In essence, the principles of curating content are not unlike the job of a curator in a museum. They have to collect relevant items of interest into a collection based on a specific theme. So, although others have generated the content, it’s the skill of the curator to put the items together into an interesting collection.
A digital marketing content curator collects content from blogs, videos, infographics, and images to share with their audience.
The 6 Benefits of Content Curation
Let’s look at how your overall marketing strategy can benefit from content curation.
1. Establish yourself as an expert
Curating relevant content for your audience will help to establish your authority in your industry. Of course, you don’t take credit for creating the content. But your audience will appreciate that you have sourced relevant information that is applicable to their needs.
2. Grow your audience
Because you bring in content, ideas, and opinions from others, content marketing helps get your message to a wider audience. For example, you can curate a number of opinions on a certain subject to get a conversation going.
You can also help increase your audience by sharing a wide variety of informative content. Sharing a variety of formats will help you attract a wider audience who all have different tastes.
In fact, a study published in 2015 found that content curation was a valuable tool for social learning. Your audience will grow and you will strengthen brand loyalty when you provide valuable information through content curation (source).
3. Keep up to date in current trends
Being a content curator helps to keep your finger on the pulse of the latest industry trends. Curating content helps you see what other authorities in your industry are talking about. It is then easier for you to find new topics, news items, and opinions that are relevant to your industry.
4. Saves on resources
Although content curation does take time and resources, it is much easier than creating your own. It takes a lot of time to create videos, infographics, or writing blog posts. However, your audience will appreciate that you share with them excellent pieces of information that inform and entertain. You can also help to grow your audience when you tag the source of the content in your comments.
5. Improve your onsite SEO
Using content that you have curated from digital sources also helps to improve your search engine optimization. Curated information that you post on your website helps to increase the number of indexable pages. This, in turn, helps to boost your rankings in the SERPs and boost traffic to your website.
6. Diversify your content marketing
Content curation benefits your overall marketing plan by helping to diversify your content sharing. For example, as well as your regular blog articles and social media posts, you can start sharing relevant content you have curated. So, rather than becoming your main source of content, curated content can supplement your existing marketing schedule.
The benefits of content marketing: In conclusion
There are many benefits of including content curation in your marketing strategy. Of course, creating your own content in the form of blog articles, infographics, and email campaigns should still be an integral part of a solid marketing strategy.