A solid email marketing strategy continues to be one of the best ways to increase revenue. Over the past few years, email strategies have developed and evolved to keep in line with market trends.
With the number of emails sent daily set to reach over 300 billion by the end of 2021, it’s important to use the best marketing strategies for your emails to be effective.
Just because you have an extensive email subscriber list and you’ve got plenty of content to send doesn’t mean your email campaigns will have the desired results. Effective email marketing involves personalization, dynamic content, offering value, and optimizing for mobile.
In this post, you will learn about 5 proven ways to boost your email marketing and maximize your efforts.
The Power of Email Marketing
So, if you are unsure about why you need to implement a robust email strategy today, you need to know why email is still a powerful marketing tool.
A 2018 study conducted by DMA (https://dma.org.uk/press-release/emails-roi-increases-despite-concerns-about-testing-and-gdpr) found that for every $1 spent on email marketing, the return was $40. Despite challenges faced by marketers, this is still an increase in revenue compared to the previous year.
So, email is one of the most cost-effective marketing strategies you can implement to reach more customers and increase your sales.
7 Best Email Marketing Strategies
Let’s look at some of the ways you can improve your email marketing to get the maximum effect from your campaign.
1. Personalize email to retain more customers
One of the easiest ways to boost your email effectiveness is to personalize content. This can be as simple as using the recipient’s first name in the greeting. You can also personalize emails further by including information the customer has already shared with you.
Sometimes, location-specific images or personalized recommendations can help to make the email feel more personal and relevant.
Most important, be yourself! Don’t be a money making drone who just sends offers. Let your list get to know you, be relaxed and always, always respond to customers inquiries and replies.
2. Use engaging subject lines
Your subject line usually determines if the recipient will open the email or not. Studies have shown that using the person’s first name can instantly result in increased open rates (https://blog.hubspot.com/sales/average-email-open-rate-benchmark). There is also some science behind user activity when receiving an email.
For example, longer subject lines tend to encourage more click-throughs and shorter ones result in more opens. However, when it comes to subject line length, one thing seems to be clear – avoid subject lines that are 60 to 70 characters in length.
Never use misleading or irrelevant subject lines. For example, if your email is about nutrition, don’t put “You Just Won 10,000” just to get someone to open your email. This is stupid and yet some people do it.
Also, vague email subjects don’t work well. For example, “Open Now” or “Did You Know” are both totally ignorable headers. People are busy, and you need to give them some insight and a reason to open your mail, especially since they probably got 15 others in their inbox to open.
Back to the example of nutrition, good options would be “See Our Top 10 List Of Most Nutritious Foods” or “Nutrition Tips for Busy People.” Both are to the point and interesting enough to earn a click for a well targeted audience.
4. Target Your Audience Appropriately
One of the biggest mistakes that marketers make and that end up in horrible conversions is to send emails which are irrelevant to the audience. Targeting your audience properly is key, not only to raise conversions but to avoid the dreaded unsubscribe.
If your audience is a nutrition interest crowd, don’t send them information and affiliate links about Insurance or Work From Home or anything else that has nothing to do with nutrition.
The golden rule is targeted lists + relevant topics = Higher Conversions
5. Use segmentation to increase your email effectiveness
Segmenting your email database helps you to send more targeted emails which gives your campaign better results. You should divide up your email recipient list into their interests, behavior, and personal information.
For example, you could send out targeted emails on their birthdays or you could send location-related emails. Or, you could use emails to thank customers for their purchase or length of time they have been your customer.
6. Make emails mobile-friendly for best effectiveness
With more users using mobile devices than desktop computers, it is essential that your emails look great on mobile devices. It is estimated that over 60% of users open emails on their smartphone or tablet (https://knowledgebase.constantcontact.com/articles/knowledgebase/5409-average-industry-rates). So, all emails you send should have a responsive email design that adjusts to smaller devices. It is important to test how the email looks when opened on different smartphones and tablets.
7. Be consistent when sending emails
When it comes to sending emails, then being consistent is important. So, you need to judge how often your audience wants to hear from you. Depending on your industry, some customers are willing to receive daily email offers. Other industries work better sending less frequent emails. However, for an effective email campaign, consistency is the key.
Knowing when to send your email can also maximize your campaign results. For many marketers, Mondays and Sundays have high transaction rates and Tuesday has the best click-through rates. I personally rarely send emails on Fridays because the response is low, and I notive that I get a a lot less emails in my own inbox on Fridays, so I guess I am not the only one who thinks so.