Creating interactive content is one of the best ways to engage your audience. Posting content in the form of quizzes, surveys, calculators, timelines, and 360 videos is a great way to boost your marketing success. You will also find that interactive content is more aesthetically pleasing to the eye and is more likely to be shared.
- As most marketers know, content is king and posting high-quality, original content is the key to marketing success. However, trends show that more and more users prefer interactive content on social media and when browsing websites. Not only does interactive content take less time to consume, users like giving their opinion or testing their knowledge.
- Studies also show that interactive content is also an effective way to stand out from your competitors.
- A survey by Demand Metric found that interactive content was nearly 35% more effective at generating leads than passive content.
- Many marketers report the benefits of posting interactive contents were better user engagement and standing out from their direct competitors (https://www.demandmetric.com/content/content-buyers-journey-benchmark-report)
4 Ways to create interactive content
Now that you know the benefits of using interactive content in your marketing strategy, how can you create it? Here are 4 of the most popular types of content that users can interact with and which are easy to incorporate.
1. Quizzes to engage your audience
Quizzes are a great way to create interactive content because users like to test their skills and knowledge. It is also very easy to use existing content to create an online quiz to a knowledge test.
Some popular types of quizzes involve asking users to look for a certain number of errors or answering true or false statements.
Look through your content to see if can identify fun facts, takeaways, or stats that can be turned into an interactive quiz.
One of the benefits of using quizzes as an interactive tool is that your audience will always feel as if they have learned something.
To help boost user interaction with quizzes you can also offer incentives. This could be the chance to download an eBook at the end or be entered into a competition to win a prize.
Using my PLR content to create quizzes makes the process easy and fast as all the information is ready to go and the research is done for you.
2. Calculators and tools
Depending on your industry, incorporating online tools or calculators can also improve user engagement with your website. Calculators and other similar tools are not just limited to the insurance or banking industries.
For example, you could have users choose from a number of variables to show which type of product would be best.
You could also use calculator-type tools for pricing, finding solutions, or even to generate interesting facts. For example, one website on the environment has a calculator so that users can work out the amount of plastic rubbish they generate each year.
3. Polls and surveys
One of the easiest ways that any digital marketer can use interactive content in their strategy is to include polls and surveys. For example, one of the best ways is to have a 5-star rating system for your posts. Users can click on how relevant the content was them. This not only helps users interact with your site but helps you get important feedback.
Other types of survey questions could include asking about likes and dislikes, what other product would they like to see, and what they view as most important when making decisions.
4. Use a tabbed approach
Splitting your content into tabs can be a very simple way for users to interact with your site. First of all, tabbing content allows you to break up information into smaller segments that are easier to find. This way, you improve user experience because they don’t have to spend time searching for relevant information.
One classic way of doing this is a FAQ page where all the questions are in tabs. The user can then click on the question most relevant to quickly get the answer. This is much more useful than scrolling through a lot of content to find an answer.
Splitting content into interactive tabs also has the benefit of helping you track user engagement. You can collect data on about what your visitors are more interested in. This can help you leverage user activity to boost your marketing success.