Creating a strong online brand remains to be one of the best ways to increase and attract loyal customers. Your brand defines, not just the product or service you sell, but everything your business stands for. Over time, a strong brand becomes easily recognizable and will be one of your most valuable assets.
Creating an online brand is not as easy as it appears. A solid brand reputation is not built up just by having a good logo and a fancy website. Your online persona must include your company’s values, high-quality content, and loyal engagement with customers.
In this article, you will learn about the steps you should take to create your online brand.
The Importance of Your Online Brand
The value of creating a strong online brand was highlighted in a report on consumer behavior. The report (https://econsultancy.com/82-percent-searchers-choose-familiar-brand-search/) found that 82% of consumers prefer to purchase brands that they are familiar with. The survey also revealed that consumers are more concerned about the brand image rather than its rankings on internet search engine result pages (SERPs).
This helps to see that brand recognition can be just as important, if not more important, than boosting your rankings through SEO.
Investing in creating a solid online brand can help small businesses compete against larger competitors.
How to Create Your Online Brand
So, your brand is your reputation and, as you know, you can’t build a reputation overnight.
Let’s look at 6 important steps to establish and maintain your online brand.
Get to know your target audience
The first step to building your brand is to know exactly who you are targeting. Your target audience is the consumers who will ultimately define your reputation. So, it’s essential that your brand relevant to them.
Once you know exactly who your market is, only then can you start to define and create your brand. The result will be that your message resonates precisely with your target audience’s needs, wants, and desires.
Define your values and benefits
Once you have a clear view of your target audience, you can start defining the unique values and benefits that set you apart. This will give you a unique selling point (USP) that will help define your brand. The value of this is that there are probably multiple businesses in your niche industry. Your USP helps you to stand out among the rest.
You need to ask yourself: why will my customers choose my product over my competitors? What do I do that is different from the rest?
Visual elements of your brand
At this point, you are now in a position to design the visual elements of your brand. The most important thing to keep in mind is consistency. Your color palette, logo, and typography should be uniform across all your platforms.
Embrace social media
Every year the importance of using social media platforms takes on even greater significance. According to a 2019 Statista report, the number of social media users is set to rise to over 3 billion by the year 2021. Many predict that social media will be the most important way that businesses can establish their brand (https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/).
When creating your online brand on social media, it is important to pick the platforms that work best for your customers. Social media gives you the chance to personally interact with your customers. You can also respond to reviews, establish relationships, and give your brand a voice.
Create valuable content
When it comes to brand building, creating consistent content of value is always essential. Your online reputation or brand is built up over time by posting high-quality blogs, infographics, videos, and social media posts. Creating valuable content gives you a way to both establish your brand and then maintain it.
The other benefit of creating content is that it will help your website to rank better in the SERPs. This has the double effect of giving your brand more online exposure and helping to increase your customer base.