Social media continues to dominate the web. Millions of people of all ages visit social media every single day. Using social media marketing in a must in 2019 and beyond.
You can promote all the PLR content you use to create your sites and your own brand with these top sites.
Facebook – https://facebook.com
Instagram – https://instagram.com
Pinterest – https://pinterest.com
Snapchat – https://snapchat.com
YouTube – https://youtube.com
Twitter – https://twitter.com
LinkedIn – https://linkedin.com
TikTok – https://www.tiktok.com/en/
On this app you can create 15 second video clips and share them. It has 1.2 billion users from around the world, and 500 million active users monthly.
Yelp – https://yelp.com
Yelp is a great place to build your brand and image, considering it has 178 million visitors monthly who visit to look up businesses and their reviews, Yelp is a key consideration for building your brand especially if you’re business deals directly with customers, like coaching or training.
5 Ways to Create A Social Media Marketing Strategy
The key to using social media marketing to your advantage is to have a well-defined strategy. A social media marketing strategy should include a plan of action as well as specific goals you want to meet. This will help get your message across to the widest possible audience. Directing your marketing efforts in a targeted way will result in the best return on your marketing investment.
In this article, you will learn what you need to do to create a robust social media marketing strategy that brings in results.
Why use social media to market your brand?
Social media is an important tool in any successful marketing strategy. Marketing through social media is one of the most cost-effective and versatile ways to get your message out there.
One of the most convincing reasons to use social media for your business is the sheer number of people using social media. For example, by the end of 2018, there were over 2.3 billion people using Facebook. It is also good to remember that Facebook also owns Instagram and WhatsApp (https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ ).
Another reason to invest in social media marketing is that it strengthens your brand. One study found that airlines who used actively promoted their brand on social media strengthened their brand image and awareness. The report found that social media also promoted brand loyalty among customers. (https://www.sciencedirect.com/science/article/abs/pii/S0969699717303472)
Let’s look at 5 ways to develop and maintain a marketing strategy on social media platforms.
1. Define your goals
You need to set reachable goals from the outset if you want to measure your social media marketing success. Goals for your marketing efforts help you in two ways:
• Social media marketing goals give you focus and direction for your campaign
• Goals for marketing allow to you chart your success and adjust your marketing efforts as the need arises
You should also determine what your metrics should be. If you want to increase your brand awareness, post shares and post reach will be very important metrics. If you are looking to increase sales, then clicks to e-commerce pages on your website will be important.
2. Know your audience
Knowing exactly who you want to reach is the first step in developing your strategy for social media. This involves creating audience personas to identify clearly who you are posting for.
Some facts that can help build marketing personas include who they are, what your audience interests are, what their needs are, and why they would be interested in your content.
3. Know your competition
The only way your marketing efforts will be successful is if you know your market and look for gaps in it. Analyzing what your competitors’ campaigns will help you see what they are doing well that you can imitate. You will also get an idea of where you can do better than your competitors in your marketing efforts.
You may also find that you can use social media platforms where your competition isn’t performing so well.
4. Create shareable content for your audience
Once you have done your groundwork, you can now start thinking about what kind of content you want to create.
Content for posting to social media should be a good mix of entertaining and informative material. This can be in the form of videos, images, infographics, blog posts, and industry news. The best social media marketing campaigns should keep promotional materials to a minimum.
It is good to remember that some types of content perform better on different social media platforms. For example, Instagram is the top photo-sharing platform whereas news items are more likely to be shared on Twitter.
You should also have a social media posting calendar to post content. This makes sure that you are regularly connecting with your audience.
5. Connect with your audience
Social media is one of the best ways to connect personally with your audience to strengthen your brand. Consumers use social media as a way of engaging with others who have similar interests. They also want to hear from you as well.
So, make sure and always respond to comments that your audience make. You could also set up some custom hashtags to encourage discussions and sharing on social media.