Keyword research is the process by which you determine if your assumptions about which keywords your target market uses to find your products are services are true while discovering new keywords along the way that can explode your website traffic into the stratosphere. If you do your keyword research properly, be ready, you will be successful. You can do keyword research after you’ve established a niche (a brick and mortar store) or before you find your niche (affiliate marketing) in order to ensure the most targeted visitors visit your site who want to buy what you are selling.
You will need to learn about Keyword Research Terms such as:
Keyword Research Tools – There are many tools that you can use both online and offline to help you in your keyword research such as Google Keyword Tool, Wordtracker, and others. Simply do a Google Search on “Keyword Research Tools” or “Keyword Research Software” and you’ll be surprised what you can find. Do your due diligence to ensure that what you buy works the way it says. Take advantage of free trials and follow all the directions.
Types of Keywords
* One Word Keywords – This is obvious, but it is one word; a word that a potential customer might type into a search engine to find your product or service. However, consider only using one-word keywords for your research and not actually on your site. Starting with one word like “cake” will work great to find potential keywords to use but using the keyword “cake” would be very competitive and almost impossible to crack.
* Keyword Phrases – Two or more words sometimes put in quotes in a search engine like Google Search and sometimes without quotes to find your product or service. “Cake Recipes” while two words is still very general so we are talking more about “Pineapple Upside Down Cake Recipes” than not.
* Keyword Supply & Demand – This refers to a couple of different issues: One – Are many people looking for a specific keyword with very few products showing up to fulfill those keywords? Two – Is the niche already saturated and owned by a specific party, too much supply, and too little demand?
* Keyword Competitiveness – Does the keyword or keyword phrase have a high bidding price or is there very little competition for a specific keyword or keyword phrase, yet many people still looking for it?
Learning what these words mean, and the different software available to assist you during your keyword research will go far in helping you become a huge success marketing on the Internet. In fact, while you can accidentally become successful on the net after several years, you’ll speed up the process exponentially and ensure your success with proper and thorough keyword research.
The Benefits of Keyword Research
The fact is, over 70 percent of Americans are online looking for something. Most type words and phrases into a search engine, most often Google Search, to find what they are look for. You have probably done it yourself. It is very important if you’re a business owner, or other online professional that you understand why researching potential keywords is important. Research will save time and money in the long-run. Choosing the right keywords can make the difference between traffic that converts to sales and just useless traffic.
Proper keyword research is necessary to incorporate effective search engine optimization (SEO). SEO, according to Wikipedia “is the process of improving the visibility of a website or web page in search engine via “natural” or un-paid (“organic”) research results.” This definition could also include blogs, sales pages, article marketing or anything that you want to promote and garner search engine results for on the Internet. Using converting keywords is just one of many SEO tactics, but it is the most effective and simplest to incorporate with just a bit of thought.
It is hard to find converting keywords if research is not completed. Keyword research can be used beyond finding profitable keywords for an existing website or niche but can also be used to develop profitable websites or promote affiliate products. However, it is a better practice to develop a niche, get to know the target market, then research keywords that the target market most likely uses to find the product or service.
There are ways that search engines locate a blog, website or Internet property; On Page or Off Page. On page simply refers to keywords that within the content, tags, and titles on each page of content for the sales page, site or blog. Off page are links that come into the site “off page” meaning on other websites or directories. Off page might be keyword rich links on article marketing sites, directories, social media sites or other sites that allow your link along with an article or blog post. On page might consist of the copy that you include on your website as well as the title tags, Meta tags, and any type of data that incorporates keywords to improve search results.
Keyword research is a necessary component of doing business on the net, whether you have a bricks and mortar business with a website or blog, or you have a strictly online business, keywords can make or break your business giving you a huge return on investment (ROI) if given the time to conduct keyword research properly and continuously.