With advances in technology and emerging trends in content marketing, you could be mistaken for thinking that email is dead. However, nothing could be further from the truth. Email continues to be an important strategy for content marketing.
Keeping email as part of your marketing strategy will help to ensure a steady flow of traffic to your website. Email gives you the opportunity to reach your audience directly on a personal level. In this post, you will find out how to use email to generate and convert more leads.
Why Use Email for Content Marketing?
A quick look at some facts and figures regarding the benefits of email reveal that it is still an effective marketing tool.
For example, some studies show that email is a more effective way of getting new customers than Facebook or Twitter. Also, email is 3 times more effective at prompting purchases than using social media marketing campaigns. Many marketers also say that the average order value through email is higher than through social media. (1)
How to Use Email for Successful Content Marketing
To successfully use email to generate more leads, it is important to follow the latest trends in email marketing. Here are 7 ways to boost your marketing success using email.
1. Build an email list
Of course, for any email content marketing campaign to be successful, it is important to continue building your email list. You can use pop up boxes on your blog that allow users to subscribe with their email address. Or, you can leverage social media to provide value to users in exchange for their email address. This strategy will build a customer base who are already engaged with your product.
2. Targeted emails
Emails should be segmented and targeted relevantly to help increase your return on investment (ROI) from your email campaign. This process allows marketers to send out emails that are more relevant to each individual user to help increase the click-through-rate.
3. Send out text-only emails
The growing trend for successful email marketing is to send out email using plain text with a minimum amount of graphics. More and more consumers are getting put off by advertisements and tend not to respond to emails that are rich in graphics.
Also, email customers get to choose how they want email delivered, so many choose text only. A great option that is offered by the top email marketing service providers is to send both a plain text and graphical versions of your email so that those who chose text only in their email service will receive the appropriate format.
4. Encourage interaction
Another way to use email successfully as part of your marketing campaign is to send interactive emails. Many marketers have found success in sending out surveys, contests, quizzes, and GIFs. With these types of email, it is also important to include a relevant call-to-action message.
5. Optimize for mobile email
Reports indicate that opening emails on a mobile device is now the preferred option for most users. Fewer and fewer consumers are reading and responding to emails from their desktop. (2) So, this trend means that, for your email campaign to be successful, you need to optimize emails for mobile.
6. Personalize emails as much as possible
One of the most effective types of email is one that is personalized for the recipient. This should include at least the reader’s first name in the opening. Speak in first person. Try to connect with your recipients as much as possible.
7. Increase inbound marketing emails
Inbound marketing emails are designed to be informative to your audience without always trying to push sales. Informative inbound emails help generate trust in your brand and help establish your authority. This results in leads who are more likely to engage with your product and become your customer.
To Your Success!
JR
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